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#Itsonlyfair to shop Fairtrade

#Itsonlyfair to shop Fairtrade is the slogan for Fair Trade Month 2023 and perfectly encapsulates the principles behind this way of shopping. When you choose certain products over others, you improve conditions for small producers and protect the environment. Fairtrade certified products guarantee fair income for workers and producers and have a lower environmental impact.

At IGA, we believe in supporting ethical products. Since 2007, we have partnered with Equifruit, the Canadian supplier of certified organic and Fairtrade bananas. They are committed to ensuring fair practices across the board, especially for farmers, in an industry that has long been problematic. We also carry several Fairtrade products, such as coffee, tea, herbal tea, chocolate, and quinoa.

SOBEYS WINS THE 2020 BUSINESS OF THE YEAR AS RECOGNIZED BY FAIRTRADE CANADA

In March 2020, IGA’s parent company, Sobeys Inc., received this award for its vision and creativity in promoting Fairtrade products. IGA’s initiatives were key to winning this award.

FAIRTRADE CERTIFIED PRODUCTS: WHAT’S THE DIFFERENCE?

Buying Fairtrade certified products helps protect workers’ rights and the environment, because Fairtrade certification ensures that buyers and sellers meet the standards set by Fairtrade International (FLO), a global certification organization. This certification sets a minimum purchase price for each product and guarantees fair working conditions for producers and workers.

Prioritizing Fairtrade products also means that communities receive an additional Fairtrade Premium for every product sold, which allows them to invest in specific projects.

WHAT DO COMMUNITIES DO WITH THE FAIRTRADE PREMIUM?

The money raised through the Fairtrade Premium is reinvested directly into the community. This money is used to set up health and education projects, expand access to drinking water, implement health insurance, and improve agricultural techniques that increase revenue.

In ten years of partnership with our certified organic and Fairtrade banana supplier Equifruit, approximately US$1 million has been reinvested in environmental, social, and economic projects chosen by growers primarily in Ecuador and Peru.

DISCOVER IGA’S FAIRTRADE PRODUCTS

IGA carries a wide variety of Fairtrade certified products, including Equifruit bananas! Look for the Fairtrade logo on products.

For more information, visit Fairtrade Canada and Equifruit.