Montreal, June 10, 2015 – Starting today, consumers can pick up Le chef et moi Original Recipe Turkey drumsticks, Turkey Wings with BBQ sauce, and Original Recipe Turkey Wings at all IGA stores throughout the province. Le chef et moi has joined with the Montreal Alouettes and the Turkey Farmers of Quebec to offer a line of delicious, local products available exclusively at IGA. They're just the thing for game nights... or any other spectator events. And they’re here just in time to kick off the Montreal Alouettes season!

The joy of eating local

This new offer goes hand in hand with The Joy of Eating Better, launched by IGA in May 2014 to encourage Quebecers to make responsible choices, while never forgetting about eating pleasure. IGA is thrilled to suggest these three new products to its customers so they can whip up quick, delicious meals on those special evenings spent with family or friends, while at the same time supporting local products.

About IGA
IGA is the largest group of independent grocers in Canada, and its presence in Quebec dates to 1953. All 285 IGA retailers constantly seek new ways to serve their customers better, and IGA is the only group of grocers to offer customers the opportunity to collect AIR MILES^® reward miles. The banner includes IGA, IGA extra, IGA express, and IGA mini, and IGA is the only group of food retailers to offer customers the opportunity to collect AIR MILES^® reward miles. Moreover, IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILE^® reward miles.

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For further information:
Laurie Fossat
Communications Advisor | Sobeys Québec
laurie.fossat@sobeys.com
514-324-1010, ext. 2158