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"The IGA mobile app is an additional step in the development of our digital offering; it’s a veritable extension of and a complement to the in-store experience," explains Alain Dumas, Senior Director of Public Affairs and Digital Strategy at Sobeys Québec. "Our team has worked countless hours and we are proud to have called upon Mirego, an innovative Quebec company, to support us in this ambitious project."
So, by virtue of its simplicity, convenience, and offers, the app fits naturally with Sobeys Québec's Joy of Eating Better movement that aims to help the greatest number of people possible from Quebec and New Brunswick to cook differently and more often, discover local and international flavours, eat healthier, and make responsible choices.
About IGA
IGA is the largest group of independent grocers in Canada and its presence in Quebec dates to 1953. IGA retailers are constantly seeking new ways to serve their customers better. The IGA banner includes over 300 IGA, IGA extra, IGA express, and IGA mini stores. IGA is the only group of food retailers to offer consumers the opportunity to accumulate AIR MILES® reward miles.
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For information:
Laurie Fossat, Communications Advisor
Sobeys Québec
Tel.: 514-324-1010, ext. 2158
laurie.fossat@sobeys.com