NO PURCHASE NECESSARY. Rules and no-purchase entry mechanics in the IGA application and at IGA.net. The Power Play contest takes place in the IGA app from September 14, 2024, at midnight to November 6, 2024, at 11:59 p.m. The contest is open to residents of Quebec and New Brunswick who have reached the legal age. Instant Win Prizes to be won: 11,140 prizes with an approximate total value of $100,445 CAD. Random draw for instant prizes electronically among all entrants who complete a mini-game open to all in the IGA Power Play during the Contest Period. Limit of one Instant Win Prize entry per day, per user, for the entire Contest Period. The selection of winners is made electronically and randomly using the Power Play algorithm and the success or failure of the game does not affect the awarding of a prize instantly. Grand prize to be won: 1 million Scene+ points, valued at approximately $10,000 CAD. To be eligible for the Grand Prize draw, the participant must play the Bonus Game in Power Play by purchasing a product targeted by the Aim for the Food contest in participating IGA stores in Quebec and New Brunswick during the contest period and by entering the 4-digit code provided with the transaction receipt into the Power Play game platform. Limit of one Grand Prize entry per day, per transaction. Grand Prize Draw on November 13, 2024. Prizes may not be modified, transferred, assigned or redeemed for cash (except as explicitly authorized by the Contest Organizer in its sole discretion). Illustration for illustrative purposes only. The odds of winning will depend on the number of valid entries recorded. Trademarks of Scene Plus IP Corporation used under license by Sobeys Capital Incorporated.

The contest takes place at participating IGA and IGA extra stores only. The 11 IGA and IGA extra stores located in the Outaouais region are excluded from the contest.